The World Is Flat – By Thomas L. Friedman


Yes I know it has been a long time since I did a book review, well that’s because I was reading the National Geographic Magazine in between.  Also this book is filled with lots of new and interesting business models built on a flat world platform, that it takes some time to understand and grasp the importance born of necessity for it’s survival.  This however will be a short review since there are so many out there already written.

First and foremost, Mr Friedman is a world renowned jounalist with the New York Times and so you can expect a good read with great insights that perhaps only a journalist with a huge travel budget can give you.  What Mr. Friedman means when he says “Flat”, in essence means “connected” and how by getting ‘connected’ the world has changed dramatically.  This book is not so much about telling you what you can espect in the future as it is telling you how much catching up you have to do in order to survive this ever changing technologically advance world.  I’ve lived through and experienced  a lot of what he says in his book, about how computer use grew exponentially, to the dot com bubble burst era etc etc. but had little insight of what took place elsewhere in the world.  This book covers that and a whole lot more… Globalisation 3.0!

Who would otherwise be able to learn about the inside mechanics and measures that was taken by giants like Walmart, FedEx and UPS  to evolve in becoming truly World Class?  Who would have guess that the making of Our Lady Of Guadalupe statues would be outsourced by Mexico to China?  Or that Bill Gates the philanthropist together with the Gates Foundation would initiate the ‘Great Challenges in Global Health’ which got many scientists around the world to collaborate and find solutions to these problems. They ended up awarding and funding forty three grants totalling four hundred and thirty six million dollars! 

The world is not totally flat, in fact it is bumpy in some areas and mountainous in others and there are lots of unanswered questions! However you can start by reading Mr. Friedman’s valuable narrative which would point you in the right direction…..